What is a hotel wholesaler? This is a third party organization that sells your hotel’s room nights. There are many terms for this such as third party sales sites, distribution channels, extranets, merchants or merchant...
What does hotel stop sell mean? This is the act of stopping the sales of your hotel’s room nights on your distribution channels. A stop sell (aka closeout) prevents your hotel from being bookable. This is typical when a hotel is sold out for a certain time...
What does hotel rate parity mean? You achieve rate parity for your hotel when the same rate structure exists across all of your hotel’s distribution channels. This is important for many reasons. It increases your hotel’s rate integrity, so the guest feels...
What does hotel sell rate mean? When your hotel’s room nights are sold via one of your distribution channels, the amount the guest has to pay for your hotel’s room night is the sell rate.
What does hotel net rate mean? The net rate is the amount the hotel collects from an OTA when a room night is sold on the OTAs website. So if the guest pays $100 for a room night (which the sell rate) and you collect $75, this means your net rate is...
