Hotel CMS for Multi-Property Operators
The Content Layer for Multi-Property Operators.
Manage property content once. Distributed to every channel in the shape each partner expects. Your brand reads the same on Booking.com, Expedia, metasearch, and your own website.
Three delivery modes.
Your partner's choice, not ours.
Your distribution partners don't all speak the same protocol. We speak all three — so you don't negotiate the protocol, you just pick the partner.
URL Feed
Zip File
Real-Time Push
A 14-property regional operator cut OTA content updates from 6 hours a week to 20 minutes.
Before ChannelRUSH, three people on this operator's marketing ops team spent 6 hours a week syncing photos, descriptions, and policy changes across Booking.com, Expedia, their website, and nine OTA partners. Six months in, one person updates all channels in under 20 minutes. The difference: one source of truth, distributed automatically to their hotel website templates and booking engine, audited for drift.
Regional operator, 14 properties, US Southeast.
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Built for 10 properties, and for 110.
Ten properties or a hundred and ten, your content problem is the same shape: brand voice fragmenting by property, photo sets drifting from the master, OTA listings quietly rewriting your descriptions, and nobody whose full-time job it is to catch it. ChannelRUSH runs the audit loop for you.
One system, property overrides
Brand guardrails, market variations
Drift detection
On-property amenities drive more than guests realize — and most CMSes ignore them.
Restaurants, spas, event spaces, and on-site entertainment each have their own content types, their own seasonality, and their own channels. We manage them alongside rooms, not as an afterthought.
Restaurants
Spa
Wedding & Event Venues
Nightclub & Entertainment
From one source to every channel.
Every piece of content lives once, gets validated once, and lands on every partner in the shape they expect.
Ingest
Your photos, descriptions, policies, and attributes land in one typed schema — not a folder of spreadsheets.
Structure & Validate
Every field is typed, validated, and versioned before it leaves. Broken content never reaches a channel.
Distribute
URL feed, zip file, or real-time push — whichever shape each partner speaks. You don't pick the protocol.
Audit
We watch how your content lands. When a channel edits it, you hear from us and the corrected version ships. (Roadmap.)
One step that happens before any of this: content only distributes cleanly if the hotel ID matches across channels. We reconcile IDs before any attribute ships — ask about the specific channels relevant to your properties on your demo.
Ready when you are
Let's see if we're your perfect partner.
Drop us a line and we'll set up a 20-minute walkthrough of the platform against your stack.
Frequently Asked Questions
Distribution is one half of the job. The other half is watching what lands on the channel. Our drift-detection layer (on the product roadmap) compares what the OTA is showing against your source of truth and flags discrepancies — truncated descriptions, reordered photos, overwritten amenities — so you can push the corrected version. Early access available on your demo.
Beyond the standard OTA attribute set, we carry property-level content for on-site venues (restaurants, spa, wedding/event spaces, nightclub/entertainment), property-specific policies, accessibility attributes, sustainability certifications, and custom attributes your brand needs to enforce. If a channel accepts it, we can carry it — and if a channel doesn't, we still store it so your website and direct-booking experience benefit.
Brand-level content — voice, required fields, sustainability commitments, core amenity language — lives once at the brand layer. Each property inherits it and overrides only what's genuinely property-specific (local market copy, regional photography, locally-defined amenities). Overrides are scoped and permissioned so a property team can move fast without drifting off brand, and the brand team sees exactly where overrides live.
For a 20-property operator, plan on weeks — not quarters. We run onboarding as a partnership, not a self-serve wizard: content extraction from your existing tools, attribute mapping to your channel mix, brand-level guardrails setup, property-level content validation, and channel cut-over scheduled around your lowest-traffic windows. Most operators in this range are live on their primary channels inside 4–6 weeks.
Yes. Our content layer is designed to sit alongside your PMS and CRS, not replace them — PMS handles availability and rates, CRS handles reservations, and ChannelRUSH handles the static and semi-static content (photos, descriptions, amenities, policies, venues) that OTAs and your website need. We have existing integrations with major PMS and CRS platforms; ask about yours on the demo.
One master content set per property, with language and market variations layered on top. Translations are tracked per language, per market, and per channel — so a change to the English master triggers a review on every downstream variation rather than silently drifting. Market-specific overrides (for example, region-specific amenity names or local regulatory language) live alongside the translation layer without re-editing the master.