What does hotel rate parity mean?
You achieve rate parity for your hotel when the same rate structure exists across all of your hotel’s distribution channels.
This is important for many reasons.
It increases your hotel’s rate integrity, so the guest feels confident they are getting the best rate available no matter what channel they book your hotel through. Another reason is to protect your relations with the channels you work with as they all feel they are on equal footing when working with your hotel.