Hotel Brand

Feb 21, 2020

What is a hotel brand?

A hotel brand is referred to as the hotel chain (such as Holiday Inn, or Hilton) that a hotel joins with. A hotel can change their brand (i.e. switch from a Hilton to a Holiday Inn) during the course of the lifetime of the hotel.

This can also be know as “switching a hotel’s flag” as well.

Recent Posts

Hotel Wholesaler

What is a hotel wholesaler? This is a third-party organization that purchases hotel accommodations in bulk at discounted rates from your hotel and often resells them to other travel service providers, often bundled with other travel services. There are many other...

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Hotel Stop Sell

What does hotel stop sell mean? This is the act of stopping the sales of your hotel's room nights on your distribution channels. A stop sell (aka closeout) prevents your hotel from being bookable. This is typical when a hotel is sold out for a certain time period.

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Hotel Rate Parity

What does hotel rate parity mean? You achieve rate parity for your hotel when the same rate structure exists across all of your hotel's distribution channels. This is important for many reasons. It increases your hotel's rate integrity, so the guest feels confident...

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