CTA – Closed to Arrival

What is a hotel wholesaler? This is a third party organization that sells your hotel's room nights. There are many terms for this such as third party sales sites, distribution channels, extranets, merchants or merchant model.

What does hotel stop sell mean? This is the act of stopping the sales of your hotel's room nights on your distribution channels. A stop sell (aka closeout) prevents your hotel from being bookable. This is typical when a hotel is sold out for a certain time period.

What does hotel rate parity mean? You achieve rate parity for your hotel when the same rate structure exists across all of your hotel's distribution channels. This is important for many reasons. It increases your hotel's rate integrity, so the guest feels confident...